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Branding & Design

10 Effective Ecommerce Web Design Tips That Really Converts

It's no secret that effective eCommerce web design can be a challenge. 

People are busy! 

People shop on the go! 

People have so many options for shopping these days. 

They browse online then go straight out to buy in stores without even considering your Wix ecommerce website as a viable option for purchase. That's why it's always essential to keep up with what works and what doesn't.

Here are ten little-known eCommerce web design tips that can boost your conversion rate.

1 Keep Your Header Simple

Simple and effective is an excellent way to start with eCommerce web design tips. So the first thing to keep in mind is that front page headers should be short, crisp, and easy to read. Make sure they get their message across in every way possible – use color, fonts, layout, etc.

Keep it simple, and you'll be less likely to confuse visitors at your site. This will force them to give you more of their attention, which overall translates to better sales.  

2 Make Your Galleries Stand Out  

Many eCommerce web design tips out there don't make a big deal about the galleries on their websites. However, for those who have galleries with tons of products, these can be key features.

3 Bigger Images Are Good, But Too Many Is a Turnoff  

In this modern age of technology and high-definition everything, images are incredibly vital to the success of any site. However, it's important to keep in mind that too many can hurt your website more than they can help.  

Smart eCommerce web design incorporates big images onto product pages but only uses as many as are relevant and necessary. This keeps the visitor's attention focused on products that you want them to look at.

4 Catch the Eye with Bold Colors

Another way to draw attention to your products is by using bright, bold colors on the images. Most people will skim past a product if it doesn't catch their eye immediately. By using bold colors and patterns, you're forcing people to stop and pay attention to every picture on your site.

5 Simple Navigation Always Wins

Too many eCommerce web design tips focus on fancy navigation that complicates things. Users do indeed appreciate a little flash every once in a while, but the best way to keep things simple is by using easy-to-use navigation.

As per expert ecommerce web developers, grouping your navigation into categories or placing them all over the site can make it difficult for visitors to find exactly what they're looking for.

6 Use Video to Tell a Story

Most marketing firm would agree that video is a great way to add short, compelling content to your site. In fact, it's so effective that people are more likely to watch a video than reading text-based content online.

By creating videos that highlight the benefits of your products or services, you're encouraging people to take action without having to overthink about it.

7 Add a Shipping Calculator

This tip doesn't get a lot of attention in the eCommerce web design world, but it really does help. If you offer free shipping, make sure you also include the ability to calculate the amount for customers. 

This way, they can get that important piece of information without any extra work from them. Also, remember to make your shipping cost or discount obvious on pages where it's relevant, so people know exactly how much they're saving when they take advantage of your free shipping deal.

8 Don't Be Afraid to Use Exclamation Points

Yes, exclamation points are often used in web design.  

Since your main goal is to get people to take action and buy what you're selling, it's best to use as much energy and excitement as possible. For instance, an exclamation point can create the urgency that you need in certain areas. It can also emphasize certain features of a product or service to highlight why it's so great.

9 Make sure Your Sitemap is Pretty

If you're using a sitemap, make sure it's as pretty and easy to read as possible. In general, people are impressed by pretty sitemaps. It's no wonder that they're getting so many positive views and impressions. 

Plus, they look more inviting with all the colors and patterns in the right places – simple but effective. And consider having the sitemap customized to be a different color for each page on your site.

10 Use Lots of Graphical Elements

Graphical elements help to break up text and make your site easier to read. Also, they add visual appeal to the overall design. 

It's impressive when web design incorporates images and other graphics to highlight benefits, prices, and product features. This is another great way to improve conversion rates without putting a lot of effort into it. Make sure you use your color schemes appropriately as well – grouping images together or using complementary colors can do the trick. 

Key Takeaways

If you want to start your eCommerce web design project off on the right track, you need to spend a bit of time thinking about design. Thinking about how your website will look and feel is just as important as functionality and interactivity.


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