To thrive in the digital age of eComm, you must understand what rules are written in stone as we transition into 2022. Hence, here are six new rules that will help ensure success with your online store designs:
If your website doesn't have easy and accessible navigation, it can be difficult for your visitors to find what they are looking for. To help visitors get what they need, aim to make user flows as apparent and accessible as possible. This means using an ecommerce design that's both visible and intuitive to users.
One of the biggest issues encountered on ecommerce designs is a lack of space for site content. Specifically, it's a common misconception that users don't like to scroll horizontally enough to find their content.
However, research from Netbase and Econsultancy back this up. They found that in order for users to be compelled to continue browsing a website, the site needs at least two column widths on the screen. This will help keep your content organized and visible.
Bad reviews can be a source of embarrassment for online retailers and can often result in lost sales. However, the opposite is true. A study from Baymard Institute found that 92% of users say they read online reviews, and 83% say they trust them.
When you take a look at it from a digital marketing agency’s perspective, it's clear users are much more likely to buy from your site if you have good reviews – so embrace them!
According to Google, 55% of all web searches are carried out on mobile devices. With this in mind, it's clear that you should be looking to create a website that offers your users the best possible experience on their mobile.
Start by making sure your site is both mobile-friendly and responsive. It means your site will work and look great across all platforms and devices. Don't forget to include a separate mobile version of any e-brochures or newsletters you send out to customers, either!
Most marketing firm would agree that it's easier than ever to connect directly with your customers. Take advantage of this by asking them for their feedback.
This is an excellent way to understand what your customers are looking for in a product. You may also learn about any dissatisfaction or issues with your site and the buying process. Moreover, it will help you improve your site as you move forward into the new year.
Have you ever seen a website where it seems like the designers were taking their creative liberties at every turn? This is the WYSIWYG (What You See Is What You Get) effect.
The problem with this effect is that it can make your site look sloppy and unprofessional if you don't use it right. So instead, aim to design your websites using functionality instead of creativity. This will result in more streamlined ecommerce designs that are better for your business and easier for users.
To wrap it up, it's important to remember that your website is not simply about looking good. It's also a business tool for getting new customers and turning users into brand advocates. If you pay attention to the rules of behavioral ecommerce design and focus on providing your users with a top-notch experience, you'll be able to create better online retail shops.
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