7 Profitable Tips Every Ecommerce Specialist Should Know

An eCommerce website is useless if it has no sales. It is worthwhile to learn how to be profitable every day, even if you are just starting.

To make the most of your business, ecommerce specialist should know these seven good tips that can help drive profits.

1. Develop an eCommerce website that is compatible with all devices

With the proliferation of smartphones and tablets, you must make sure that your eCommerce website is fully compatible with other devices, maximizing sales. Reportedly, Google’s research showed that 81.5% of consumers use smartphones and tablets to browse online.

In addition, it is also advisable to create a mobile version for your eCommerce website to make it easier for people browsing from these devices. To do this, you can consider the use of responsive web design (RWD).

Retailers like Macy's, Walgreens, Zara, and Nike have been using this for some time now to drive sales and profits. Since it can be implemented with relative ease on a simple eComm website, this may be one of the most important ways to increase sales.

2. Set your prices right

It is crucial to consider the prices of your products before setting them be it a Magento CMS or Wix Ecommerce. Consideration costs are not cheap to purchase in an online store, but they can significantly increase profits.

One of the best things you can do to increase profits is to consider the average price of your products. This will enable you to ensure that your sales are not unnecessarily affected by prices on your website.

By pricing your products at an average price, you will help increase the chances of buying and not simply avoiding fees for a chance to purchase.

Expert ecommerce specialist also recommends that you research other similar products to compete with costs and get higher sales. Tools such as Google AdWords can help you to explore prices of similar products.

3. Conduct a ‘spotlight’ search

One of the most common factors to trigger purchases is the appearance of a product in a search engine like Google or Yahoo! It is important to ensure that your products are included in these searches.

To achieve this, you have to conduct a “spotlight” search on Google, Yahoo and Bing. It can be done by using the term “keyword” in your product descriptions or tags.

Always remember that the more search terms that appear on your search engine in relation to your eCommerce website, the higher the possibility for you to get higher returns. If you want to maximize profits, focus on using long-tail keyword phrases. These are phrases with three or more words that are specifically related to what you’re selling.

Hubspot recommends that an eCommerce specialist should use a minimum of 11 keywords in your product descriptions. This will help you target people looking for products or services that match the search terms on your items.

4. Ensure that there are no spelling mistakes and typos

This is highly important as, in a sense, spell checkers cannot ensure that the search engines will show up on your website if there are spelling errors. It also affects the appearance of the product pages.

Duplicate content is also not allowed in eCommerce websites. This means that your product descriptions must mention the same information as it is in your product description.

If you fail to do this, you will be penalized by both Google and Bing. Google does not like duplicate content either. It will penalize you for getting too many similar products on the same page or category.

To avoid this, ensure that any duplicate content is removed from your website before submitting it to these search engines. Use plagiarism tools like Copyscape to ensure that you do not plagiarize content.

5. Place your keywords on every page

Keyword placement are usually not included in websites as the requirement for these is minimal. However, there are ways in which you can ensure that your keywords are on every page of your eCommerce website so that people will search them and your product descriptions will appear on top of the search engine results page (SERP).

To do this, use a new tool called “WordPress SEO by Yoast”. This is an all-in-one tool that enables you to optimize pages for maximum rankings. ECommerce specialists often use as it can help you to take your website to the next level.

6. Manage your inventory

Why do you think your customers have not bought from you yet? Even if your products are perfect or exactly what they are looking for, why would they ever buy from you rather than from the other merchants?

There is always an answer—something wrong with your product. If a customer is constantly getting frustrated because his purchase always gets stuck in the shipping queue and shipped late, then he would instead buy from someone else.

It is why you need to manage your orders effectively. Make sure that every time a customer places an order, you do not over-promise delivery dates.

Prioritize the orders getting stuck in the shipping queue so that they get shipped on time. This is also an excellent way to ensure that your customers are satisfied with their purchases and keep them coming back.

Inventory management in eCommerce web design is as significant as having inventory itself.

7. Build your email list

Another highly effective way to improve profit is to build your email list.

One of the best ways to get people interested in your products is by giving away something valuable, such as a free guide or report.

You can even have content on your website that will help people understand how to use your eCommerce website in ways that are most likely to make them purchase products from you.

It is also important to note that having a list of email addresses will allow you to send out promotional emails or special offers that you can only provide if someone is already subscribed to your eCommerce website.

Those promotional emails can include anything from discounts or special offers for your products and services. You just have to make sure that they will not be too spammed so that those on your list would rather unsubscribe instead of getting more emails from you.

Our Two Cents

There are a number of ways in which you can improve profits. The more you know as an ecommerce specialist, the more you will connect with people looking for products and services online.

The goal is to have a successful eCommerce design that would continuously attract new consumers and keep them coming back for more purchases in the future. This is why it is essential to focus on improving your search engine rankings.