How Google Changes Impact Your Ecommerce Web Design?

Recent update on Google's search algorithm change was huge news to everyone. It would certainly have a significant impact on eCommerce web design, with the potential to either enhance the experience and stand out from competitors or create confusion among consumers.

Google Search Engine And Ecommerce Web Design

The Google search engine is used by more than 2 billion people around the world. They are among those who either keep themselves updated on the latest news or look for answers from their trusted network of friends and family rather than reading a newspaper (although newspapers are still relevant).

Let's not forget that Google is the number one go-to website and search engine. Hence, it is a serious matter to ignore how these updates might affect your eCommerce website design, particularly in your SEO strategy.

In fact, according to Google, the most significant change to their search algorithm is their focus on a user's "intent." "Intent" is what we are trying to find in a search query. It is also the reason why people search for something.

For example, when someone searches "#how to build an eCommerce website" it is because they are about to start an eComm business, and they want to know how to do so by reading articles and blogs online.

Google claims that the focus is on crafting pages and content that is most relevant to what users are looking for. How does Google changes impact your eCommerce web design? With so many of what search results you see when you perform a search related to the number of clicks and the likelihood that you will visit a site.

You have three tweaks to make in your eCommerce web design:

1. Focus on User Intent. If it is out of context, Google will consider it spammy. Add relevant keywords to your content. Your competitors will do so as well if you don't. Build trusted relationships with Google's search algorithm representatives through the use of social media and other channels.

2. Content Quality and User Experience. More than ever, Google is more concerned with a site's user experience. Therefore it is essential to provide your visitors valuable content that gives them a good reason to return to your eComm website. The competition in the content marketing industry is stiff, and if you don't have something valuable to offer, your visitors will not come back for more.

According to a Moz post, an excellent way of improving the content experience is by implementing breadcrumbs on your blog posts and website navigation buttons.

3. User Interface or Brand Image. In the past, this factor was often ignored by eCommerce site owners. However, Google considers it as part of your eCommerce web design and will penalize you for missing it.

Don't forget that a user's first impression of your site is made within 7 seconds upon landing on your website home page. Thus, you need to create a good or excellent user interface experience to make the visitors stay and browse through your products.

The most important thing is that your eCommerce web design should be created to provide value to your customers. By doing so, you are more likely to stand out from the crowd and also increase sales.

You can have a head start by hiring an expert eCommerce design agency which has years of experience helping grow businesses through their SEO strategies and internet marketing plans.