The potential for QR codes is seemingly endless; however, the challenge in making useful quality apps using these capabilities remains to be seen in the digital agency space. Nevertheless, a look at the types of applications that have been built with QR code capabilities suggests that it is an exciting new market segment seeking to meet consumer demand.
QR codes are a type of barcode, where each code contains up to 80 bytes of data. An online application allows users to store data beyond the address and phone number on any letter or number pad. These codes can be scanned and easily decoded by a smartphone camera or digital reader for all operating systems.
The data is machine-readable and can be displayed in a human-readable format. These codes are used in many areas, including postal service, transportation, safety and security, marketing campaigns, and personal use. The US Postal Service recently announced that it would be using QR codes for the delivery of digital stamps and tracking.
The QR code is a popular method of encoding information. A smartphone user can decode them with their camera to get more information, navigate to another page or simply store the information for later use.
Due to the popularity of QR codes and their potential for use in the marketing firm, developers created a free program in 2009 called ZXing (pronounced as zebra crossing), a free QR code scanning software for several computer platforms (Unix, mac, windows).
Mobile commerce is commonly known as m-commerce where products and services are bought and sold via mobile devices such as smartphones and tablet computers. As of 2016, an estimated 40% of all shopping in the US took place on a smartphone or tablet computer.
QR codes have become popular for online businesses because it´s easy to integrate them into ecommerce development websites with tools like Google Tag Manager to drive targeted quick response codes (QR codes) traffic.
By definition, ecomm is the marketing of products or services via electronic systems such as the Internet and mobile technologies.
Allowing users to scan codes on product packaging, QR codes can provide direct access to an online store with information about the product. They are used by businesses, mainly brick and mortar establishments, to enhance their customer base by promoting their website address in a simple on-packaging solution.
Reportedly, the consumers' use of mobile devices increases by the day, with app downloads now being greater than those for actual phones. So while the QR code itself might not lead to an immediate sale, it can expose users to your brand and prompt them to make a purchase later or in-person at your location.
When creating an app for mobile devices, ecommerce developers must consider the screen size and connection speed. The framework used should be able to load quickly and should support different screen sizes. Another rule of thumb is always to provide an offline option for users who experience poor network connections.
A QR code is a great way to increase traffic and create awareness about your business or product. The key to success is finding a balance between showing all the information on the code and overloading it.
There are different types of QR codes, including dynamic and static. Dynamic QR codes change with time, for example, with temperature or location. Static QR codes carry all the information that is similar to an everyday barcode kind of reception.
A static QR code can include a logo, an image, and text. The QR Code can also be used to link to your social media pages. As such, it’s crucial to have a robust ecommerce development company manage the production of your QR code-based apps.
Since smartphones are everywhere nowadays, it makes sense for ecommerce development firms to take advantage of this trend by using them as an advertising medium. If you want to get more traffic to your website, consider adding a QR Code to your print and offline marketing material.
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