In a previous article I discussed a few different eCommerce design tips and strategies you can use to increase conversion rates and, in turn, profits for you or your clients. Given the super importance of conversion rates when you build a eCommerce website, and the fact that they can make or break an online business, I thought it best to have a look at some more eCommerce design tips that you should definitely consider implementing.
While not strictly eCommerce design, SSL is a must have in this day and age and is absolutely required in eCommerce development or you are guaranteed to fail. No one is going to put their card details into a website that doesn’t have the little lock symbol next to the URL in the address bar.
So what is green bar or Extended Validation SSL? Put simply, it is hulked up SSL shown with a green lock instead of gray in the address bar. Most websites will have the standard lock icon and this is perfectly sufficient for usual websites. Hell, I am typing this in Google Docs and even they have deemed it decent enough. When it comes to eCommerce development though, it has been shown that upgrading to a green lock with official verification gives a super sized dose of secure feeling to your visitors.
The results? A decrease in cart abandonments, an increase in sales and, of course, boosted conversion rates!
This one is quite a logical one when it comes to eCommerce design. The more choice and possible options you give your shoppers when checking out, the less likely they are to leave because you don’t offer up their payment method of choice.
Of course, too much choice can be annoying as well. Try to ascertain what the most popular methods will be depending on your clientele and include those and just a couple more for added selection. Though choice and options are important, minimalism and simplicity are also important in eCommerce design, try to find the perfect balance.
Social proof is such a massive seller when it comes to eCommerce web design that it should be a big priority on product pages and other places too. People really want to know what other people think about a product or company before giving them money themselves. This is why reviews, or at least a star rating, should be made visible above the fold with navigating to the customer reviews being a simple and obvious task.
It’s not just your products that need social proof but your business too. People will be wary about what you have to say about yourself but you can use widgets from social media profiles to show that you have lots of likes or a good rating with, say, Facebook reviews. People want to know that the product they are buying from is good, but they also want to know that the company is dependable and provides a good service. So make sure your social media pages are not neglected and are making you look good, especially if you are advertising on the platform!
When it comes to eCommerce design there is absolutely nothing of greater importance than doing everything you can to optimize for conversions and sales! With this in mind, let’s have a look at some things you should be focusing on as an eCommerce design specia...
This Master Checklist to build an ecommerce website contains questions for you to ask yourself. Answer each question clearly, and then answer the next relevant question on your list. If you don't know, take action and find out! Once again: this was created t...
Whether you are thinking about a career in ecommerce website design, want to start your own store, have been tasked with bringing a brick and mortar store up to speed or you are an experienced ecommerce web design agency owner looking to recap on some fundamen...
Generally, if you don’t like the way your WooCommerce WordPress combo displays certain pages of your store then you have to dive into the code and get your head messy with some PHP, HTML & CSS. A task generally reserved for expert ecommerce web developers and ...
Magento Web Design Trends for 2021 What was cool in 2018 may not be so cool now, especially considering how fast everything, including technology moves in this decade. While it is impossible to stay completely up-to-date on what is cool, it is definitely a goo...
In a previous article I looked at some Magento web design trends that we have seen carrying through from 2020 and continuing to grow in 2021. After seeing it’s reception, it only made sense to check out more trends picking up steam with Magento web developers ...
What exactly is needed to build a beautiful (and high performing) ecommerce website? Basically, an ecommerce platform allows you to quickly set up an internet-based store and handle its online marketing, sales, stock, accounting and more. There are three basi...
Did you know that the average conversion rate for optimized eCommerce websites is at 4%? That is a steep price to pay when your business could be making 1,000% more in revenue. That’s why we wanted to help you avoid any costly mistakes with your new eCommerce ...
Good thing, there are plenty of ecommerce design agency out there. You just need to know how to spot one who's qualified. In this blog, we’ll elaborate the red flags when hiring an ecommerce design agency.
If you are interested in contributing to our blog, wanna ask us something or just have something to say, then send us a message.