In doubt of what strategy you need to use to get your site discovered? Not sure how to boost your eCommerce agency website? Are you wondering what you can do to position your eCommerce website to be discovered by search engines that support local search results?
A search engine marketer can be your best ally here. But you have to be careful with whom you work. Defining the myths about working with search engine marketers may help you make the right decisions.
Myth #1: On-page optimization is all.
It is true that search engines are now more concerned about on-page factors than in the past. It is true that good quality content is important to grab the attention of search engine crawlers.
But being truly competitive online will involve an integrated mix of on-page and off-page tactics, because search engines rely on user behavior patterns to locate your website among other sites in their index.
For example, your Shopify store is not getting any sales because you are not optimizing your eCommerce website. But the truth is, your eCommerce store lacks visibility - it is not listed in search engines. On-page alone will not resolve that problem.
Search engine marketers start by identifying what keywords are important to attract the right audience. They then set up a strategy to place these keywords tactically throughout your entire eCommerce website, including content titles, meta descriptions, page URLs and whatnot.
Myth #2: A search engine marketer will help me to get ranked high in Google instantly.
Another misconception you may have working with search engine marketers is believing their claims of having enough resources to rank you in Google, Yahoo!, or Bing. It takes time and requires much more than just simple link building.
The truth is that no search engine marketer can guarantee your high ranking overnight. If you can find one, report them to the authorities immediately because they are scammers.
Myth #3: You need to publish a blog every day.
Not true. Although Google says that posting is important, they don't dictate how often you should publish. You must know when and what to post on your blog.
You can post about new products or services, or even share success stories and good news about your company. What's important is the quality of the article and its relevance to your ecommerce business.
Take note that it is not about the frequency. It is all about the quality, relevancy, and timeliness of the blog. So, never blame search engine marketers for this myth. You don't need to waste your resources on ineffective marketing. To further understand what Google prioritizes when it comes to blog quality, read this.
Myth #4: You just need to redesign your eCommerce web design to reign in rankings.
Absolutely not! Your eCommerce website design is just one of the several factors that can impact SEO and rankings. Don't believe any SEO guru who claims they can rank a website in a search engine just by redesigning it.
And here's another myth you have to be aware of: most search engine optimization experts claim that your eCommerce website will be more visible in search engines with a few tweaks. But in reality, they do not deliver results because most of the redesigned sites end up getting filtered out from the search engines within a few months.
Myth #5: The higher your eCommerce site appears on the first page of the search engines, the higher your conversion rate.
This is not true. Conversion rates depend on a lot of factors that have nothing to do with position in the search engine results. For example, your eCommerce website's usability and its design can greatly affect your conversion rates.
Myth #6: Your eCommerce website just needs backlinks
Very far from the truth! While backlink building can help your SEO efforts, it takes much more than just building backlinks to rank well in the search engines. It also requires high-quality content that is readable, relevant, and distributed to online forums.
These myths will surely hurt your ecommerce agency. If you want to build a successful e-commerce business, be sure to avoid these myths and employ the right strategies in promoting your business.
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