Perhaps you're in the same boat as a lot of merchants, and you need to beef up your sales. You could sell more, but with your current promotion strategy, how will you ever get it done?
It's not enough to have a website, social media presence, and solid product offerings. If you're competing in a highly saturated market, you've got to get creative and think outside of the box if you're ever going to be unparalleled.
Fear not because we've got a few ecommerce development tricks up our sleeves to give you a leg up. These are some of the most underutilized hacks that online merchants should use to increase sales and revenue.
This is probably one of the most underutilized tactics for enhancing your sales. By promoting your website, you're actually incentivizing visitors to click on banner ads and encourage them to purchase a product.
Instead of chasing customers, you're bringing them to you. Since most people don't like placing ads on their websites, this is a great way to capitalize on your current audience base without setting up another website.
The benefit of promoting your site is that it drives traffic to a specific page within your existing site, where it can be converted into sales.
You can easily promote your site by using programs like AffiliatesWorld or Google AdWords.
If a visitor clicks on your product page and sees that you only have a few sales, he's going to think that it's not a desirable product. As a result, he will likely exit out of the website and never come back to purchase the item. That's why it's essential to show proof that people are actually spending money on your niche products.
You can quickly boost conversions by displaying social proof on your ecommerce web design page, so people know their investment is safe when making a purchase.
You can do that by using a tool like Salesbacker.
People love getting pop-ups when making purchases online, but many ecomm are hesitant to use them. The reason why is that they're afraid of losing customers, especially if they're using the paid method for obtaining leads. However, that's not the case because you can easily make adjustments to exactly how many times pop-ups appear on your website without ever losing sales.
Basically, you need to change the intensity of how many times a pop-up appears on your site. It's all about adjusting its frequency to match your target audience.
We recommend testing out different options and experimenting with your existing traffic base to see which best suits the product and eComm niche that you sell in.
You can test out different options using Popup Domination, set up three different displays for variations, and judge which combination performs the best under certain scenarios. Of course, you should also always make sure that the pop-up links to a page on your site, not one of your competitors' websites.
Always remember that pop-ups have the potential to increase conversions without you ever losing any sales.
Lead magnets are incredible ways of bringing in customers because they're free and easy to use, all while providing a good product experience. It's also a great way to build trust with customers because they know that the lead magnet, you're sending them is valuable.
They are also essential because they can drive tons of new potential customers to your eComm site. The best part is that you don't have to spend on anything at all.
You can use lead magnets (and other ecommerce development hacks) to your advantage by creating a freebie that solves a customer's problem. Offer them something specific, and they're going to be much more likely to convert.
People love watching videos on the internet, and they will actually give you a boost in sales if you make it as compelling as possible. You could use infographics or information graphics, but the problem with those is that they're static and boring.
The fact of the matter is people don't want to read anymore, so having a video on your website is the way to go in this case. If you're not using video to boost your sales, you need to start prioritizing it because it converts better than any text.
It is because people's brains are wired to respond to visuals more so than anything else. It's the reason why websites like Buzzfeed get so much traffic, and it's also the reason why video sales letters convert at such a high rate. So if you want to increase conversions, make sure that you're using videos on your site.
Most search engine marketer says that when you interview the founder or co-founder of a company, it actually builds credibility for the business. It signifies that the people behind it are real human beings rather than a faceless corporations.
It also allows you to ask them questions about what they believe in and what makes them passionate about their product. This insight ability will help you create better content and products so that your audience can trust you more.
This is one of the most common tricks among eCommerce stores because most people want to see their competition. The problem with this is that they don't do an excellent job at matching the themes of their competitors because their products look entirely different from what others are using.
It won't just make your customers feel confused, but it will also make them less likely to purchase from you as well.
Make sure that your product pages utilize the same type of website design as your competition. You'll probably be in first place at the moment of someone searching for a similar product to yours, and you can easily boost conversions by using this ecommerce development hack.
The rule of thumb is always to use high ticket items to drive high ticket sales. People are more likely to purchase expensive items than low-ticket items because they have a higher perceived value.
Remember, people are more likely to read content in which they perceive the value of what they're reading higher than they are in general. So make a good product experience and then add a high-ticket item to it.
That's going to help achieve a higher conversion rate because people will be more willing tread content for which they have an expectation of receiving something premium. It's also going to increase your conversion rate because people will be more inclined to spend money on those products that you offer, as opposed to lower ticket items.
Many factors go into choosing the right keyword for a certain product. One of the most important ones is including multiple variations of keywords within your product page copy. You should also consider using long-tail keywords like "product reviews" or "product returns."
This works well because it'll allow you to get more traffic from people searching in a particular niche.
It is so effective since can use those long-tail keywords in your SEO process to rank higher for specific niche searches.
If you're looking for ways to increase the number of people converting on your website, one of the easiest things you can do is adjust the size of your product images.
The biggest reason why this works so well is that it allows you to show more details about what your product looks like. You'll want to create a large image that shows product's front, back, and details. However, you don't want to make it any wider than the width of your website because it will look too stretched out.
Without proper conversion optimization, you'll never get to the top of the eCommerce food chain. Thus, it's incredibly important that you use the right techniques to boost your conversion rate and become a success story in your niche.
If you want to be successful with eCommerce, start using the ecommerce development hacks above and then create winning sales funnels to convert more people. You can do this even if you're just starting because they don't require any capital at all.
If you are interested in contributing to our blog, wanna ask us something or just have something to say, then send us a message.