Want to know the secret to getting your ideal client to sign on the dotted line? It all starts with your agency landing page. We’re not talking about that generic site you slapped up with copy and heaps of images that look like every other digital agency on the Internet.
We’re talking about a custom-designed landing page that will get your prospects to take notice and put their trust in you from the start.
It’s the blank slate on which you can tell potential clients everything they need to know about your digital marketing company and why you’re the best choice for them. And if done well, your landing page will be a significant part of any campaign you run moving forward.
Get it right, and you’ll snag more clients than ever before; get it wrong, and well, let’s just say that folks might not take kindly to your marketing agency.
Landing pages were once just a way to get more leads and, ultimately, more clients. They were the digital equivalent of the signs you put up in your store window: if it worked for your shop, it would work for you too. The truth is, though, that landing pages should do more than simply attract customers.
The best landing pages are designed to convert, and they do so in a variety of ways. Lead generation is only one of the potential outcomes that you can achieve with a fantastic page. More importantly, the best landing pages help reassure your potential clients that you’re the right agency for them.
Now that we know what our ultimate goal with a landing page is let’s get into some specifics about what makes a great digital agency landing page so great.
Know Your Audience
One of the most important parts of creating a fantastic landing page is knowing who you want to see it. Ask yourself this question: who are my ideal clients, and what do they want from me? If you take the time to dig deep, you’ll be able to create a page that genuinely speaks to your ideal client and, in turn, will attract more leads and clients than ever before.
We’ll go into more detail about knowing your ideal client in a moment. But for now, know that the most important thing you can do to improve your landing page is to know who you’re aiming it at.
Keep it Short and Sweet.
The best digital agency landing pages are direct. They get right to the point and don’t waste time being anything other than what they’ve set out to be. Your page should be clear and concise, with no fluff or filler cluttering up the text or images.
Your visitors want to know why you’re different from your competitors immediately. Let them know right away, and don’t hold back in explaining how you can add value to their life or business.
Don’t Forget About the Photos.
The visual aspect of your landing page is just as important as the written content. If you’re not using images to show off your digital marketing services or demonstrate your expertise, then you should probably be. It should go without saying that you want to use high-quality photos on your page so that visitors can see what makes you an expert in your industry.
And remember, it’s okay to be a little edgy with these images.
Include a Contact Form.
Most digital agency landing pages include a contact form as standard. Asking prospects to sign up for more information is an easy way to track which leads convert, and using a form allows you to prove that you’re going the extra mile and offering something more than just drivel on your site.
It’s important to make it as easy as possible for people to contact you. Using a form does just that, allowing visitors to fill in their details and submit them via email without needing to type anything out.
Successful marketing firms are those that have a clear and distinct brand identity. Be different or be lost in this competitive landscape.
You must be able to express your unique traits in a few short paragraphs without boring your potential clients to death. Going generic here can hurt you more than help you.
If you want to get more clients, your digital agency landing page is the first place you need to start.
By keeping your page short, sweet, and compelling, and by making sure you know who your ideal clients are, you’ll create a page that will capture the attention of its visitors from start to finish.
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