When looking for an eCommerce marketing agency to help you push your products out into the world and reel in some orders there are many things you should do to shortlist, qualify and ultimately choose the best digital marketing agency or eCommerce specialist for the job.
Obviously you need to check out their track record by seeking out and verifying testimonials, reviews and references for them. Understanding their systems and processes is also very important. Get an idea of what it is they will do for you, how they will do it and how communications and reporting will be handled.
Here’s a very important question to ask them also…
You see, a lot of marketers love to think they know what works best. They have experience doing things how they have done them and trust their own instincts. Avoid any digital marketing agency or freelancer who works with this philosophy.
What you think will work, what they think will work and what your friends and family think will work is irrelevant. Opinions do not matter, only data matters.
Whatever you do, don’t get married to an idea or concept.
For example, you may have some ad copy or an image that you absolutely love and insist on being used in all the ads - don’t do that.
Don’t get me wrong, you can use it, but it is essential that you test it against at least one other image. I couldn’t count the number of times I have split tested ads with absolute confidence that one of the images will wipe the floor with the others, only to be humbled upon seeing the results of the test.
You see, no matter what you think or what your digital marketing agency thinks, it is ultimately up to your target audience what works and what doesn’t. And the only way to find out from them is to secretly ask them and have them unknowingly answer you. And the only way you can do this is to split test different copy or images on them.
When it comes to creative, split testing is basically creating different versions of ads by changing images, headings, descriptions etc and showing them all randomly to the same audience.
After each ad has been shown to enough people, you can use some super complex mathematics (or a super easy to use tool!) to establish which version of the ad is the most effective by comparing how many times the ad was seen (impressions) or how many people saw it (reach) to how it affects your KPI (key performance indicator).
Your KPI would ideally be something like sales, though you may have to use a metric from further up your funnel like add to cart, checkout visits or even clicks to have enough data to achieve statistical significance without blowing your budget or hitting ad fatigue first by showing the same ads to the same people too many times.
Statistical significance of the results is an essential consideration and will be offered up as a percentage by split testing calculators. This is simply the level of confidence you can have that the ad with the highest conversion/click rate is the better ad. It is impossible to ever reach 100% confidence but the industry standard is to finalize a test once you see at least 95% confidence in a winner.
These are conversations you need to have with any eCommerce marketing agency or freelancer you are considering to provide you with internet marketing services. And it doesn’t end at copy, they should be split testing audiences, bidding methods and strategies too if you really want to make sure your ads are getting the best ROI possible and bringing in the big bucks.
And remember, testing never ends. Once one test finishes, another begins. This means they will always be working towards perfection and keeping your ads fresh, avoiding ad fatigue.
This is a critical conversation you need to have with them. If they want to just throw up one ad and call it a today then check out another eCommerce marketing agency that does make data driven decisions and go with them instead.
You can start by checking out our listings page of verified decent digital marketing services.
There are many eCommerce marketing strategies that a store owner can take advantage of to increase revenue, but which are the best ones to get started with?
Picking the correct topics to write about to engage your target audience & then getting it in fron them can be hard. Here are some tips to help…
It is one of the most powerful strategies you can implement to improve your eCommerce sales & marketing efforts. But what is it & how does it work?
Why start a content marketing agency? Content marketing is massively on the rise. Not only because the number of eCommerce businesses and websites out there are growing rapidly but also because those store owners are beginning to realise the importance of cont...
Did you know that It costs between 5 and 25 times as much to acquire a new customer than it does to get an existing customer to buy from you again? In this article we dive into ways you can take advantage of this fact and increase your profits.
So you’ve got your eCommerce content marketing company setup. Your website is looking spick and span and your social media is on point. You’ve taken time to sign up to eComm.Network and now you want to go out there and proactively look for clients to get the m...
When it comes to eCommerce marketing you should always be looking to improve profits through optimizing what you are doing and finding new tactics to increase sales and ROI. With that in mind, I have made a list of some essential tips and tricks to help get yo...
Welcome to part 2 of the masterpiece of material that I call eCommerce Marketing Tips for 2021! In this series we are looking at different avenues of increasing sales that are available to us. If you haven’t read the first one yet then head over there after th...
Tips, tips, tips!!! That’s right, this is a third batch for those of you thirsty to increase your online business of selling products to people. So strap in for some supreme suggestions of how you may increase online sales in 2021…
Facebook Ads can be daunting to newbies investigating how it can slot into their eCommerce marketing strategy and it’s understandable. Facebook is an extremely sophisticated advertising platform when compared to others with an array of settings to choose from ...
In this modern day we only have mere seconds to grab someone's attention and maintain it. So how can we do this with our video product ads?
Let’s take a look at some content marketing strategies you probably aren’t already using to make influencers take notice, engage & share your content.
In a previous article I discussed the benefits of using a digital marketing agency over going in-house for your eCommerce advertising requirements. Of course, it wouldn’t be fair to only give one side of the story so here are some reasons why you might not wan...
Ahhh, it’s finally time to look at the question nearly all eCommerce business owners have had to ask themselves since the dawn of, well, eCommerce. “Should I use a digital marketing agency or hire an in-house marketer?” It’s definitely not an easy one and ther...
If you are interested in contributing to our blog, wanna ask us something or just have something to say, then send us a message.