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Ecommerce Platforms & Plugins

WooCommerce Web Design Made Easy

Generally, if you don’t like the way your WooCommerce WordPress combo displays certain pages of your store then you have to dive into the code and get your head messy with some PHP, HTML & CSS. A task generally reserved for expert ecommerce web developers and a job that does not sit pretty with your average store owner.

Obviously there are drag and drop builders but unfortunately, not all of them work so great with WooCommerce. Remember, WooCommerce isn’t it’s own platform, it is just a WordPress eCommerce plugin, as powerful and comprehensive as it is. Most WordPress websites will not actually use it, and as such, most other plugins are not designed with it in mind. So you can’t always use traditional methods to go about doing what you want to do.

In the case of eCommerce website design, the preferred tool to use is an eCommerce website builder. Drag and drop, quick, easy, responsive and designed for anyone to use. The complexities of an eCommerce website means that your favourite wordpress drag and drop builder tools might not be of much use when it comes to customizing your store so here is a list of tools that work well to help you achieve your dream WooCommerce web design.

Divi Builder

Divi is a powerful builder, one I have used on several occasions. It makes it incredibly easy for someone with no knowledge of making websites to build an awesome site. And for people like me who generally get very frustrated by a builder's limitations, powerful code editing options are included too.

For WooCommerce web design, you can add modules to your pages that contain product sections with customizable galleries, add to cart buttons, prices and product ratings. Everything you need to build custom store templates as well as specific pages is a simple drag and drop away.

It’s diverse range of WooCommerce modules really let you get imaginative with your sites shopping experience, including upsell modules, related products and video sliders.

Best of all, this is all included in the base Divi install, no need to purchase any extras! Though you will have to pay for Divi, and that’s not too hard of an argument to make considering the product offering and price combo.

Elementor Pro

A big name in the page builder game. You will have to take the premium route, starting at $99 per year, to get access to the WooCommerce WordPress modules. Once you do though, you are in for some powerful possibilities when it comes to customizing product pages and more.

The visual drag and drop editor of Elementor is renowned as being easy to use and accurately representing what your visitors will see. Being able to use this to build landing pages and also templates for product and category pages and more is awesome. Modules are included for you to drop on page, drag around and customize to get them just right.

It also includes conditional logic for applying certain templates to certain pages. So you can use different page layouts for different category pages and product pages based on conditions you set.

I wouldn’t rate Elementor Pro quite as well as Divi but considering it is considerably cheaper, it is a good option to explore, especially if you are already adept with elementor through, like many, using it in the past.

Beaver Builder

Beaver Builder does come in a free version… which does not work at all when it comes to WooCommerce web design. You’ll have to spring for a premium version which is just a once off payment and comes licensed for use to build an unlimited number of sites with it. That makes it an actual one time life purchase, which is nearly unheard of in the industry.

If pricing is a big thing for you, or you are already using Beaver Builder and would like to stick with what you know, then check it out. Aside from those reasons though, it is harder to recommend this builder over the others. It made the article because technically it is capable compared to many others, but chances are it’s not the best choice for you.

Not as many modules are included which makes customization limited. You are even further limited when it comes to creating templates, requiring to install the Beaver Themer add-on which isn’t amazingly cheap, slightly negating the price argument. If you are selling one or only a few products then this is not really a problem anyway.

There is a third party “WooPack” extension that adds further WooCommerce WordPress modules and functionality which is actually pretty decent and with looking in to, but again, negating the price benefit of using Beaver Builder.

I would say Beaver Builder might be a good choice if you are already in that ecosystem, don’t mind spending a bit to bring it up to power or are selling one of just a few products and don’t need all the functionality.


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