Hayden Maskell

I learnt how to be persuasive at AUT University’s famous Ad School. After completing an internship at Barnes, Catmur & Friends and winning a copywriting award as a student, I broadened my writing scope into journalism and other digital content. But copywriting called me back again.

As a freelance copywriter, I specialise in working with wineries and producers of other delicious luxury items, and also partner up with agencies to support their large-scale projects. Outside of this, I run workshops and training for small business owners, focusing on email marketing, effective Calls to Action, and website content.

I'm certified for Mailchimp Email Marketing and support several businesses on that platform.

My clients are spread across New Zealand, Australia, France, the UK and the USA. But if you fancy a coffee, you can find me in Greytown, Wairarapa.

Here are just a few of the services I offer:

Copywriting: persuasive, effective content that turns readers into customers.

Email marketing: building brand loyalty and generating sustainable revenue through targeted, crafted email marketing.

Website content: engaging, sales-focused content to drive business growth.

Brand and Tone of Voice guides: simple, user-friendly communication guides to help your business develop a consistent, congruent and authentic brand.

I work with a number of prestigious wineries on numerous copywriting and marketing projects, with brands including Cloudy Bay, Dry River and Brooks Wines (USA). I write regularly for Chartered Accountants Australia & New Zealand and Acuity Magazine, including interviews, profiles and other digital content. I have also worked with numerous small businesses to create or refresh e-commerce websites, social media and digital branding.