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How to get the most out of your eCommerce website. In May 2020, a third of all retail in the UK was carried out online. And according to Shopify, ‘At the height of the COVID-19 pandemic, 10 years of eCommerce growth happened in just 90 days.’ 10 years in 90 days! Unsurprisingly, more and more consumers are turning to online shopping. Building your new online store is relatively easy. The difficult bit is driving customers to it.
Driving traffic to your eCommerce website.
So, what are you doing to get your website to the top of the SERPs (Search Engine Results Pages)?
PPC (Pay Per Click) is effective, but if you’re not careful, you’ll end up in a keyword bidding war.
Driving quality traffic to your website (without lining the pockets of Google), is where eCommerce SEO comes in.
However, it isn’t easy.
For the past five years we've been working hard to get companies like yours to the top of Google search.
eCommerce SEO builds trust and drives sales.
Technical SEO, keyword research, linking, meta data, image tags, loading speeds, SSL certification… it takes a lot to make sure Google indexes your site properly.
And once your customers find you, you need to keep them coming back for more.
Google (and humans) looks for high quality, original content. For eCommerce businesses in the know, this means great photography, sparkling copy and an active blog. Quality content builds trust in your customers, and the more they trust you, the more they’re likely to buy from you.
Getting eCommerce SEO right is complex and time consuming. So, working with a specialist eCommerce design and SEO agency, like Rife Interactive, is vital.
We’ll not only build you a stunning, rock-solid eCommerce site, but we know how to drive visitors to it. And once they’re there, how to convert them into customers – and then repeat customers.