Project & Product Management | Content Management | Digital Marketing & Online AdsSydney, Australia & NZ
We are looking for a passionate marketing professional to manage the the digital marketing strategy and support the eCommerce platform for success. -Be part of a great team & company culture -Manage the eCommerce and Digital Marketing Strategy -Free onsite parking & flexible working arrangements
Kennards Hire is an Australian family-owned and operated company that has been in the hire industry for over 70 years. We have more than 180 sites and branches across Australia and New Zealand. Our diverse product range extends from general hire equipment for the home renovator and professional tradesperson to specialist equipment and heavy machinery used on some of the largest civil infrastructure and commercial construction projects in Australia and New Zealand. This combination of general and specialist equipment allows us to service DIY, trade and large construction customer segments alike.
Your main focus is to to drive high value and converting traffic to the Kennards Hire branch network and eCommerce platform through digital channels, while supporting the brand strategy, campaigns and presence.
This role requires you to:
-Optimise the potential of the digital marketing channels and amplification budget to drive traffic to both eCommerce channel and our retail network in AU & NZ.
-Support the work required in readiness and implementation of the new website with the agency with the Online Channel Manager.
-Manage all digital communications ensuring alignment and integration with overall brand / marketing strategies and messaging;
-Work with and manage relations with the digital agency - mainly across SEM, SEO and display.
-Manage the marketing content strategy and execution.
-Represent the brand online ensuring consistency of message between physical and digital environments.
-Manage the creation of any campaign pages, publishing and amplifying content and campaign messaging through email and social.
-Manage the Digital Marketing budget
You are passionate, creative and driven. You love working in a team and thrive in a fast paced environment. Your strength is building and maintaining strong relationships with internal and external stakeholders.
-Minimum of 5 years experience in similar role/field
-Proven track record of eCommerce and digital marketing management- search, social & email marketing
-Able to drive change and demonstrate benefits
-Analytical & creative thinking required
-Passion for learning especially in digital space and being able to encourage that in others
-Expertise in Google Analytics, Google Maps and Excel
-Experience with Magento and Sitecore an advantage
*Please note: Background/Police Checks will be carried out as part of the recruitment process