Project & Product Management | Content Management | Sourcing & Purchasing | Digital Marketing & Online Ads | Social Media ManagementMelbourne, Australia & NZ
The Head of eCommerce and Digital will be responsible for developing and driving the online strategy, aligning an omnichannel customer experience.
Our Client is a leading fashion Australian fashion retailer that is presents across global markets. They are recruiting a Head of Digital and Ecommerce to further lead and develop their online business. They have heavily invested in their online business across their people, technology stack and vendors to deliver a first in class customer experience and require a strong Digital and Ecommerce leader to drive their online growth goals.
You will own the online budget, direct to consumer trading strategy and customer tech stack with the focus to drive sales performance and profitability, customer experience and ROI of technology and digital investments. Liaising with internal teams, and external parties (agencies and vendors) and leading a small team to constantly improve and drive the digital presentation of the brands and website sales conversion.
In conjunction with the business strategy and branding, define and implement the Company's Ecommerce and Digital strategy and project delivery time line.
Manage frameworks and platforms to optimise engagement and Online growth for the business.
Liaise with Marketing, Merchandising, Product Development, and Operations, to maximise Ecommerce campaigns to ensure sales targets are realised.
Set the trading strategy and loyalty strategy for global and lead and mentor the team.
Set strategies and initiatives to increase traffic and conversion rates across digital platforms. Including ongoing monitoring and improving initiatives.
Create UX and customer experience strategy, liaising with vendors.
Collaborate with Marketing and digital agencies for strategy and implementation of SEO, SEM, UX, Online promotions, visitor engagement, analytics, reporting, online merchandising and CRM management.
Define and lead project road maps for online enhancements. Drive changes to the website architecture, content, linking and other factors to improve SEO positions for target keywords.
Analyse the on-going success and value of digital marketing platforms via sales results, brand recognition, customer engagement and funnel conversions, and define on going data driven strategies and changes.
Complete analysis and detailed reporting for all digital activities including customer interactions, sales, fulfilment, conversion rates, visitation, product performance, revenue, GP, Online contribution, multi rates, average basket, time to purchase etc.
Establish and maintain key relationship across internal teams and external agencies.
Relevant tertiary qualification
Strong experience within ecommerce, direct to consumer markets, leading enhancement projects and teams.
Strong leadership experience in mentoring and developing a high performing team.
Strong planning, project management and organisational skills.
Ability to lead and influence direct and cross-functional teams, domestic and international.